Author: Wes Powell
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Your marketing plan needs spring cleaning like everything else
The official first day of spring is just around the corner, and that means it’s time for spring cleaning. It’s time to look at the clutter that has stacked up around the house and make some decisions for your home. It applies to the marketing of your business, as well. Marketing spring cleaning requires you…
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Considerations that go into buying a Super Bowl ad include marketing fundamentals
A 30-second ad played during Super Bowl 50 will cost upward of $5 million, according to CBS President Leslie Moonves. While we don’t know exactly how many will watch the Broncos take on the Panthers (Go, Broncos!) this weekend, the odds are good that the audience will be north of the 114 million viewers that…
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12 marketing steps to business success for 2016
Facebook Twitter WhatsApp SMS Email Print Copy article link Save Facebook Twitter WhatsApp SMS Email Print Copy article link Save January is the month that we look back on the year. We either congratulate ourselves on the resolutions that we followed through on or chastise ourselves for our personal promises that withered with neglect. It’s also a…
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MARKETING MATTERS: ‘Content marketing’ can drive success
Any conversation about marketing today is certain to address “content marketing.” But what exactly is content marketing and how can it help your business drive more traffic and sales? The Content Marketing Institute defines content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain…
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Good marketing program has lot in common with good fitness plan
Facebook Twitter WhatsApp SMS Email Print Copy article link Save Facebook Twitter WhatsApp SMS Email Print Copy article link Save On my morning run the other day, it struck me that good marketing and good fitness have a great deal in common. A good fitness program is a cornerstone of personal well-being. A good marketing…
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Find new ways to create connections with prospects
A new client recently commented that cold-call prospecting to businesses that used its services wasn’t getting the same return that it had in the past. His sales team was working harder and harder just to get in front of good prospects. Connecting with someone on the phone was increasingly difficult. He wondered if I had…