Mark Kiszla: How many championships will Walmart sports empire bring Denver in the next five years?
The best thing Denver sports has going for it isn’t Bo or Nikola, but the budding feud between Carrie and Greg versus Stan and Josh.
The best sports city in America is being transformed by Walmart family values.
Stan and Josh Kroenke own the trophies.
But Greg and Carrie Walton Penner have the momentum.
“Our goal is to compete for championships every year,” Penner said Tuesday, while holding court in the team’s new $175 million training facility. “If we put ourselves in that position, I think we’re going to be successful and we’re going to win Super Bowls.”
In the vast, worldwide sports empire of Stan Kroenke, they’ve been checking off boxes since the turn of this century, one sport at a time, for each trophy collected.
His Los Angeles Rams have won the Super Bowl twice, The Avs have hoisted the Stanley Cup two times, while the Nuggets, Rapids and Arsenal all can boast of championships.
How big a trophy case does one billionaire sports mogul need? Maybe that’s why Kroenke has become the largest private landowner in the United States, owning acreage larger than the combined sizes of Delaware and Rhode Island.
And you mean to tell me the Nuggets can’t pony up the money to make wing Peyton Watson happy and put an end to a drama that could seriously mess with the vibe of their next NBA season before it even begins?
The current obsession of the Kroenke family seems to be making Arsenal the No. 1 soccer club in the world, while the Nuggets or Avalanche can’t get a practice facility worthy of a legitimate contender.
Carrie Walton Penner and her husband have yet to raise the Lombardi, but their vision and financial resources seem to make an NFL championship more a question of when than if.
The estimated worth of the Walton Penner Group is a staggering $121 billion, roughly five times the wealth of Kroenke.
And in Broncos Country, where football is a religion, I don’t think it’s outrageous to suggest that one championship by our local NFL team would emotionally trump the four combined trophies claimed by Kroenke’s local NHL, NBA and MLS franchises.
You disagree?
As woebegone as the Rockies have been, Kroenke has had his eyes on acquiring our lovable losers of LoDo more than once, including a preliminary dalliance rejected by Dick and Charlie Monfort while they focused on completing a deal that gave a 40 percent stake in the National League club to Broncos ownership.
Yes, billionaires that can afford to collect pro sports franchises like Pokemon cards keep score too.
When asked if he was frustrated by civic blowback against transforming Burnham Yard from a field of weeds to a Broncos field of dreams that could possibly lure both the Super Bowl and the Final Four during the next decade, Penner said: “I don’t know if it’s been more frustrating than I thought. We went into this knowing that if you’re going to do a project of this scale, we knew when we started focusing on this site specifically that it was going to be more challenging.”
This rivalry extends outside the lines. The longstanding Walmart business philosophy of leveraging undervalued real estate by placing a store on it has been aggressively embraced by the Penners and Waltons with redevelopment projects capable of dramatically reshaping the skyline of Denver for the remainder of the 21st century.
Game on.
So it probably doesn’t matter which branch of the Walton family tree you think has the upper hand in the Denver land and trophy battle waged by the Penners and Kroenkes.
The real winners here?
You, the Denver sports fan.
The billionaires are keeping score.
In the next five years, I’ll be disappointed if the Walmart sports empire doesn’t bring at least three victory parades to town.





