Vizoodeo, a Colorado Springs-based startup that produces custom video content for businesses, has changed its name to Bolt as part of a rebranding to make its name easier to pronounce and remember.

The company was started in the Springs in 2016 by founder and CEO Jeff Hatten, and it expanded to Denver this year.

Bolt’s videos are used for marketing and internal training. Vizoodeo was a combination of the words video and zoo.

Wayne Heilman, the gazette