According to Mason Roberts, there are two types of people in the world when it comes to clothes: those who wear them first and those who buy them second-hand.

With an eye on the second set of shoppers, Roberts and his life/business partner Rackel Jerome recently opened Timeless Niche in Woodland Park. The store is downtown adjacent to Java Haus and Mountain Home & Décor.

Attractively stocked, not bunched in haphazardly, the shop focuses on staying one step ahead of others in the recycling market.

“We have cheaper clothes that we feel are fashionable and of good quality,” he said.

Word is spreading about the new shop in town and customers come in for all sorts of reasons.  For instance, a grandmother might buy a t-shirt for a grandson – and that one sale brings in the rest of the family and friends, Roberts said.

For some, the racks of clothes spark memories.

“The stories they can tell you about an item here that is similar to what they had, or what somebody they knew had,” Roberts said.

Roberts has his own story, the one about the denim Carhart jacket.

“You don’t see those anymore; it was probably made in the 1970s,” Roberts said.  

He priced the jacket below what the same style was listed for online – and sold it for $350. 

“On second-hand clothes, the buyer sets the market value; it’s whatever somebody is willing to pay for something,” he said.

Kylee Robinson is a fan. 

“I’m a regular here,” she said, after paying for a black top.  “I’m obsessed with the vintage purses.”

With Timeless Niche, the partners have tapped into a $600 billion market for recycled clothing.

“As clothes get more expensive, and CEOs get paid more, you see craftsmanship go down and material quality get worse every year,” he said.

The shop appears to have every size imaginable but could always use more. 

“People are finding out about us; the more we can get consignments, the more sizes we will have,” he said.

Opened just five months, Timeless Niche is filled with all types of clothing, hats, shoes, and jewelry, each part of a decade-long collection period for the couple.

The partners count on potential customers by taking human nature into account.

“A lot of stuff gets collected in closets; they were going to donate them but found me,” he said. “People who come here are ready to part with their clothes.”

Timeless Niche is open from 10 a.m. to 6 p.m. Monday through Wednesday: from 11 a.m. to 6 p.m. Friday and Saturday; and from 12 noon to 5 p.m. Sunday and closed on Thursday. 

For information, check timelessnicheshop@gmail.com or call (719) 717-7911.